8 Rules for Conscious Shopping

I’ve been as guilty as anyone of amassing a ton of clothes.

In a coming blog entry I’ll review the book Wear No Evil.

I read this book straight through in one week. It’s great to have on hand as a reference guide to responsible fashion.

My Fashion Challenge is to not buy another shirt, pant, skirt, sweater, or dress for the next two years.

In my own way I do use and wear about 30 to 35 items of clothing per season.

To make it easier to choose and use wardrobe items I’ve come up with 8 Rules for Conscious Shopping.

It really isn’t that great to lose track of how much you spend and what you spend it on. Whether that is clothing, food, or entertainment.

My contention is that you don’t need to have hundreds of items to choose from to be well-dressed.

Editing out the skeletons of wardrobes past that you no longer wear or fit into is the start of reclaiming your style power.

Here I offer my 8 Rules for Conscious Shopping:

  1. An item of clothing you buy should be able to be worn with at least two or three other items in your wardrobe.
  2. Shop to fill in missing items in your wardrobe instead of shopping for impulse buys as a weekly hobby. If you have ten sundresses and work in a corporate office, maybe you need to buy a power suit.
  3. Buy clothing that flatters your body and your color type (a warm or cool undertone).
  4. “Shop in your own closet”—the guiding principle of personal stylists everywhere.
  5. Reject buying clothes that don’t fit your lifestyle—that either don’t fit your life or your style. For help figuring out your style I recommend two books: The Curated Closet and Nothing to Wear? The 5-Step Cure for the Common Closet.
  6. Treat your clothes kindly, and they’ll remain in good condition for the long-term. This will save you from having to constantly replace fast fashion items that can’t withstand numerous wash cycles.
  7. Just say no to a neon green coat. Is neon anything a great look? Only if you’re a pop star touring America with an entourage.
  8. If you’re iffy about purchasing an item, leave it on the rack. The clothes you buy you should absolutely love at first sight. You’ll wear the clothes you love often and get more compliments.

Author: Chris Bruni

Christina Bruni is the author of the critically acclaimed memoir Left of the Dial. She contributed a chapter "Recovery is Within Reach" to Benessere Psicologico: Contemporary Thought on Italian American Mental Health. As well as an author and activist, Bruni is an artist and athlete.

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